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Articles by Tag

Del.icio.us redesign

So, my favorite bookmarking app got a redesign—and I like it, it’s fresh! Looks like the intent was a little less Googley, more super-saturated Web 2.0ish with a few design cues from our stylemasters at Apple. Ok, fine—I’ll buy it. The one thing that’s really bothered me about delicious all these years is their identity. The mark of the 4 different colored squares is nice and minimal, so it satisfies “that” part of my brain. Then, we have their name, which is so fun and playful. However, the two solid brand directions don’t relate at all. I really wish they’d either lose one angle or the other and make it all come together.

Posted on Friday, 08 Aug 2008
Tags: identity, redesign

Flynn id

What a beautiful mark!

In 1998 Mary Calderwood set out to create a creative film making company. 10 years on and Flynn is steeped in a reputed history of forward thinking, cutting edge visual talent.

Posted on Monday, 07 Apr 2008    Comments
Tags: identity, logo

Quirky Quark

Back in September, Quark announced a departure of their existing logo and identity in exchange for a new, updated one. Well, the proverbial shit hit the proverbial fan when outraged designers cited that the new logo was a ripoff of around six different other brands. So, in response to the bitching and complaining from designers (who probably haven’t used Quark in 5 years anyhow), they put together yet another new logo.

My initial thought is, “Geez, what a mess.” As I look at all three logos together, I kind of wonder why they changed the original logo in the first place. The new logo looks like a video game logo or something—the Hulk’s green eye popping out of a circle, I dunno. I do like how the tail of the “Q” is treated, but beyond the white, there are way too many concentric green circles around the damn thing. Also, the current palette is very reminiscent of Macromedia Adobe Dreamweaver, which is a little disappointing.

At the end of the day, what they should have done is used all the money from redesigning their logo and developed an OS X version of QuarkXPress back in 2001-2002, which is probably the whole purpose in “refreshing” the brand in the first place.

Posted on Monday, 20 Mar 2006    Comments
Tags: identity

The history of the peace symbol

It was designed in 1958 by Gerald Holtom, a professional designer and artist and a graduate of the Royal College of Arts. He showed his preliminary sketches to a small group of people in the Peace News office in North London and to the Direct Action Committee Against Nuclear War, one of several smaller organisations that came together to set up CND.

More here & here.

Posted on Thursday, 01 Dec 2005    Comments
Tags: identity, politics