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Of all the palindromic words I know to express my feeling of IDEO’s new site design—WOW comes to mind. What a fantastic site! The homepage has a really nice opening quality, the navigation might wander from the “typical,” but it’s hard to get lost due to the crystal clear breadcrumbs (among other hints).
Like anyone else, I have a few personal preferences I’d change. I’m a rectilinear-kind-of-guy, so the diagonals on the subsequent pages bother me a little bit, but not a deal-breaker. But I do “get it,” the twist on a blueprint, updated for the internet. This metaphor of handmade actually carries over to the presentation of images—see the other proofs in the background of the main image. The use of color in the navigation is a little difficult to follow since the global navigation doesn’t compliment this scheme, but doesn’t necessarily hinder any experience.
At any rate, the control they give a user is pretty damn close to unparalleled. With each page or article (whatever you call it), you can make a pdf, e-mail it, bookmark it to any number of bookmarking services. It really behaves as an application while maintaining a personality.
Without a doubt, one of the best sites I’ve seen released in the past few years.
Tue, 02 Sep 2008
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Tags: agency,
ideo,
redesign,
site

So, my favorite bookmarking app got a redesign—and I like it, it’s fresh! Looks like the intent was a little less Googley, more super-saturated Web 2.0ish with a few design cues from our stylemasters at Apple. Ok, fine—I’ll buy it. The one thing that’s really bothered me about delicious all these years is their identity. The mark of the 4 different colored squares is nice and minimal, so it satisfies “that” part of my brain. Then, we have their name, which is so fun and playful. However, the two solid brand directions don’t relate at all. I really wish they’d either lose one angle or the other and make it all come together.