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Rather than let all the dead images from previous client work and doodles go to waste, I've initiated the BEEMO FILE DUMPING INITIATIVE.
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So, my favorite bookmarking app got a redesign—and I like it, it’s fresh! Looks like the intent was a little less Googley, more super-saturated Web 2.0ish with a few design cues from our stylemasters at Apple. Ok, fine—I’ll buy it. The one thing that’s really bothered me about delicious all these years is their identity. The mark of the 4 different colored squares is nice and minimal, so it satisfies “that” part of my brain. Then, we have their name, which is so fun and playful. However, the two solid brand directions don’t relate at all. I really wish they’d either lose one angle or the other and make it all come together.
Fri, 08 Aug 2008
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Tags: identity,
redesign